What is SEO?

SEO stands for Search Engine Optimization, which refers to the process of optimizing a website or online content to increase its visibility and ranking in search engine results pages (SERPs). The ultimate goal of SEO is to improve organic (unpaid) traffic to a website by making it more accessible to search engines and more appealing to users.


SEO involves various techniques and strategies, including optimizing website structure and content, using relevant keywords and meta tags, building high-quality backlinks, and improving website speed and mobile-friendliness. By using these techniques, website owners can increase their website’s relevance and authority in the eyes of search engines, leading to higher rankings and increased traffic.